The eagerness of how data science can help businesses ‘achieve’ still seems be high on the agenda amongst business and IT leaders that are looking for ways to leverage their data. In fact, many are of the view that ‘if this process can help solve our business challenges and create new opportunities, let’s definitely hire …
Sentiment Analysis
Advanced analytics, Social analytics
by Martin
If an organisation can manage to overcome the business and technical challenges involved in understanding what the mass of openly communicating consumers are feeling out there, and then instantly react on the outcomes of that investigation, it can improve its revenues, reduce its risks, and positively influence the perceptions that those consumers are broadcasting out …
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Tags: Advanced analytics, commentary. opinions, content analysis, sentiment analysis, social media, text mining
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