In some previous posts, I discussed sentiment analysis. In this post I take social analytics one step further, looking at influence scoring or influence rating. We are all aware of what the term ‘influence’ means. However, are we aware of what it means in a business or commerce sense and how ‘influence’ can make an …
Sentiment Analysis
Advanced analytics, Social analytics
by Martin
If an organisation can manage to overcome the business and technical challenges involved in understanding what the mass of openly communicating consumers are feeling out there, and then instantly react on the outcomes of that investigation, it can improve its revenues, reduce its risks, and positively influence the perceptions that those consumers are broadcasting out …
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Tags: Advanced analytics, commentary. opinions, content analysis, sentiment analysis, social media, text mining
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