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On the way to the TDWI conference, I recently took my children to Walt Disney World in Orlando. This is truly a world of wonders and they were blown away by the colossal fairytale castles, the life-sized characters, and the vastness of the many parks. They were simply astounded by the size and scope of …
We live in a digital world where our access to information is unprecedented and our ability to shape or mould opinion is as easy as clicking a ‘like’ button. Imagine the power inherent in that kind of online presence. Now imagine being able to harness that power…
