Tag Archive: information management

Trend Alert – Customer Data Platforms

Recently you may have heard – from your business network or circle of marketing friends – that Customer Data Platforms (CDPs) is the new ‘black’. Can a CDP really be an all-rounded solution to marketing’s most pressing problem, when it comes to enhancing customer experience?

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Information Management in 2017

They say that information is the oil of the 21st Century, and analytics the combustion engine. This infamous quote, by Peter Sondergaard, is often shared at industry events, to remind BI experts of the importance of enterprise wide information management.  While I completely agree with this sentiment, I still find that far too many organisations view …

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Developing a Data-Centric Leadership Culture

Despite the fact that they may have the appropriate technology in place, and even suitably skilled people to drive it, a lot of businesses are still struggling to extract business value from the investments they have made in their data. Data-centric organisations tend to place a focus from top level management on developing the data …

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Evolution of Information Management

A short while ago I had the privilege of chairing the ARK Group’s event in Melbourne on the Continual Evolution of Information Management and Governance. This was really an apt title for this event. In the last few years with the increased interest in cloud, mobile, real-time and big data we have in fact seen …

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BI Sponsorship

There are many routes to end up with a BI sponsorship in your lap. You could have inherited the sponsorship of a BI project from a predecessor. You could have been appointed to fill the position. You could have been “volunteered” by not necessarily well-meaning peers, or… you may have grabbed the BI sponsorship role …

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