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Recently you may have heard – from your business network or circle of marketing friends – that Customer Data Platforms (CDPs) is the new ‘black’. Can a CDP really be an all-rounded solution to marketing’s most pressing problem, when it comes to enhancing customer experience?
In this blog post I cover the concept of an Agile Information Architecture. The terms “agile” and “architecture” in one phrase almost seem like a contradiction. So, here I unpack this term to clarify its meaning, ascertain its relevance within the broader field of BI, and to discuss a useful tool that can be utilised …
The Big Data movement is transforming long-established data warehouse architectures into multifaceted analytical ecosystems, in which the time dimension has also seen been ratcheted up a few notches. In the good old days data was extracted from operational systems, batch-processed through a data warehouse, transformed to information and delivered to a relatively small group of …
