Tag Archive: customer experience

The CIO’s role in Customer Analytics

Are CIOs paying enough attention to capitalise on customer analytics? Is the new digitised CIO driving the customer analytics initiative? Are they going about it in an appropriate way in order to get the required ROI?

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Soft ROI on BI

In a previous post I covered the “hard” ROI on BI initiatives. I discussed aspects that you can measure to determine the value that these initiatives directly contribute to the “bottom line” of the business. In this post I investigate the “softer” intangible contributions that BI can make, but these aspects are also much harder …

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