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With all the talk and hype around technology and the benefits it provides, which supposedly must be capitalised on for organisations to remain competitive, organisations have to focus even more on the customer to stay competitive. How many organisations really utilise their tech to be more customer centric?
Are CIOs paying enough attention to capitalise on customer analytics? Is the new digitised CIO driving the customer analytics initiative? Are they going about it in an appropriate way in order to get the required ROI?
