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Recently you may have heard – from your business network or circle of marketing friends – that Customer Data Platforms (CDPs) is the new ‘black’. Can a CDP really be an all-rounded solution to marketing’s most pressing problem, when it comes to enhancing customer experience?
The increased use of analytics, coupled with an exponential growth in the volume and complexity of data, has changed the business intelligence landscape forever. Business users’ sophistication has extended beyond descriptive reports and dashboards into data exploration, predictive modelling and aspects of cognitive computing. Traditional requirements-driven ETL, data warehouse and reporting approaches do not meet …
In previous posts I covered the data lake, approaches to “building” the lake and the data lake’s relationship with the traditional data warehouse. However as rosy as all that may seem, there are some people quite opposed to using the data lake as an all-encompassing free-for-all at-scale staging area. To an extent, I tend to …
In the executive, IT, and especially BI worlds, there is a lot of talk about two new and fast-changing job positions. Coincidently, both are very interesting as well as demanding positions, namely that of the “New CIO” and that of the Data Scientist. In this post I investigate whether there are any parallels between these …
Although I have discussed analytics and ROI in previous posts, I remain passionate about this topic, especially as I watch analytics being used more and more to transform businesses and give them a stronger competitive advantage. Progressively organisations are realising the value that analytics actually can deliver, and the advantages it can really bring. So …
I recently attended the 2014 SAP APJ (Asia-Pacific-Japan) Field Kick-Off conference in Singapore. It is an annual regional event held by SAP to kick-start the year for sales staff and partner channels combined. Other similar regional events are held in China (recently split off from APJ), Europe and the Americas. It is very interesting how …
Data governance plays a key role in managing the data resource of the organisation. It is necessary in strategic data-related initiatives such as master data management, data consolidation, database re-platforming, and of course, enterprise-wide business intelligence (BI). A data governance program is quite extensive and hard to implement. My proposition here is that the implementation …
Future Enterprise 2013 had a good line-up of international experts and local thought leaders, thought-provoking panel discussions and good networking opportunities. As has become their trademark, Daniel McMurray and Jenny McLellan of Enterprise IQ ran the event like clockwork, with the usual soft ROIs too…. held in one of Sydney’s iconic hotels, good barista coffee …
There is a very interesting relationship between big data and digital preservation. Preservationists work with very similar data types – equally complex, variable, voluminous and sparse. However, preserving big data introduces its own challenges. What of it is necessary to hang on to? Some memory institutions, as libraries and museums are called, have started using …
In a previous post I covered the “hard” ROI on BI initiatives. I discussed aspects that you can measure to determine the value that these initiatives directly contribute to the “bottom line” of the business. In this post I investigate the “softer” intangible contributions that BI can make, but these aspects are also much harder …
