Category Archive: Strategy

Various strategies

What a Chief Data Officer should be – part I

In an age where the role of a Chief Data Officer (CDO) and Chief Information Officer (CIO) are used interchangeably, it is easy to get them confused. In my personal experience in the Business Intelligence (BI) space, I have learnt to ‘accept’ the confusion. Though, I say ‘accept’ here lightly, because the hype and confusion …

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The data science strategy – part II

The eagerness of how data science can help businesses ‘achieve’ still seems be high on the agenda amongst business and IT leaders that are looking for ways to leverage their data. In fact, many are of the view that ‘if this process can help solve our business challenges and create new opportunities, let’s definitely hire …

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The data science strategy – part I

In the world of BI, it is not rare to hear a professional say ‘I want to become a data scientist’ due to the nature of this field being so new and exciting. As an interdisciplinary profession, which requires a candidate to create value out of data, and create it in a way that businesses …

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The thin line between CIO and CDO

The Chief Information Officer (CIO) and the Chief Data Officer (CDO) are both executives that work in related domains within the organisation, unlike CFOs, CMOs and other executives that have distinct areas of responsibility. Both deal with data and information in one way or another. This means that their roles are often seen, and expressed, …

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Data vs. Information – a clear difference that matters

Working in the Business Intelligence (BI) space means that we deal with data and information on a daily basis. Our role is to ensure we make sense of all the data and information coming into businesses – to the benefit of our clients’ organisations. What astounds me is that even today there are still some …

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Using business goals to identify data analysts

The value of data has transformed many organisations today. In my view, organisations now have a better understanding that if data is used correctly, it can add great value to overall business and bottom line. In fact, according to recent research I came across, 46 percent of organisations have said that they are increasing their …

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Information and Analytics – is it a business hinderance?

In the Business Intelligence (BI) world, as BI experts, we tend to understand and think about the value of information and analytics slightly differently to the rest of an organisation – given we have a passion for data and the value it holds.  We also understand information and analytics to be a competitive driver – …

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The business value of data analytics

For many organisations, it takes time to digest what data analytics is or whether it is worth investigating. As a BI consultant, this was interesting to watch as we understand that using technology to increase competitive advantage is nothing new – however the adoption of this technology is.  So, while perceptions around data analytics adoption …

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Trend Alert – Customer Data Platforms

Recently you may have heard – from your business network or circle of marketing friends – that Customer Data Platforms (CDPs) is the new ‘black’. Can a CDP really be an all-rounded solution to marketing’s most pressing problem, when it comes to enhancing customer experience?

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