Category Archive: CDO

Trend Alert – Customer Data Platforms

Recently you may have heard – from your business network or circle of marketing friends – that Customer Data Platforms (CDPs) is the new ‘black’. Can a CDP really be an all-rounded solution to marketing’s most pressing problem, when it comes to enhancing customer experience?

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HR Analytics

“I want HR analytics for my HR department!” In my experience of consulting to clients at various stages of analytics maturity, across different industries in different countries, I have noticed that on a strategic level very few organisations are really implementing HR BI, never mind HR analytics. These are typically the organisations that have realised …

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Big Data – Round 2

If you had told me a decade ago that big data was going to get bigger, I may not have believed you – given that most IT terms are often surrounded by so much hype, and given that growing data types and volumes is, in fact, nothing new. Many people thought this ‘fad’ would not …

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IoT necessitates new Information Strategies

It’s been very interesting to watch how some organisations have managed to demonstrate the value of information – while others are still struggling to organise their strategies in order to try and reap the rewards that data can offer. In this post I explore why an information strategy is necessary, especially in an organisation that …

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Developing a Data-Centric Leadership Culture

Despite the fact that they may have the appropriate technology in place, and even suitably skilled people to drive it, a lot of businesses are still struggling to extract business value from the investments they have made in their data. Data-centric organisations tend to place a focus from top level management on developing the data …

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IoT Analytics – the data is upon us

The Internet of Things (IoT) must be right up there on the hype-o-meter, together with big data. It refers to a growing network of everyday devices – beyond computers – any consumer or industrial device, which is connected and can share information and perform tasks, even when you are not around. And the IoT is …

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So you want to do data science?

Before your organisation blindly jumps in and starts “doing” data science, there are a number of issues you should first figure out and get clarity and agreement on.

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CIO vs CDO

This post was inspired by a research report based on a survey of 254 CIOs worldwide, as published by Experian. The survey was titled “Dawn of the Chief Data Officer (CDO)” and it investigated why chief data officers (CDOs) are in such high demand – and how their roles might evolve within large enterprises worldwide. …

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