Martin

Author's details

Name: Martin Rennhackkamp
Date registered: September 23, 2011
URL: http://www.martinsights.com

Biography

I have been consulting on data warehouse and business intelligence projects as BI team lead, solution architect, business analyst, data modeller, and various other roles since 1990. As my employer is a product-independent service provider, this has been done on a wide variety of technologies, mostly in telecommunications, insurance, retail and banking industries. I have presented papers at many conferences and user groups, amongst others SAS Forum (Geneva), Mimer conference (London), DB User Groups (Nice and Sydney) and CA World and Software Development conferences (USA). I was a contributing editor to DBMS Magazine for three years and have written feature articles for numerous international IT journals. I hold a M.Sc degree (cum laude) on distributed databases, and have attended various Ralph Kimball and TDWI workshops and courses. In March 2011 we relocated from Cape Town, South Africa to Melbourne, Australia.

Latest posts

  1. The business value of data analytics — July 19, 2017
  2. Trend Alert – Customer Data Platforms — April 19, 2017
  3. Sports Analytics — March 30, 2017
  4. Data Lakes need stricter Information Management — March 2, 2017
  5. Two Key Areas of EIM — January 19, 2017

Most commented posts

  1. Data Scientist – Job Spec — 2 comments
  2. Big Data Warehousing & Business Intelligence Summit — 2 comments
  3. In-Memory Databases — 2 comments
  4. Big Data Defined? — 2 comments
  5. Big Data Categorised — 2 comments

Author's posts listings

The business value of data analytics

For many organisations, it takes time to digest what data analytics is or whether it is worth investigating. As a BI consultant, this was interesting to watch as we understand that using technology to increase competitive advantage is nothing new – however the adoption of this technology is.  So, while perceptions around data analytics adoption …

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Trend Alert – Customer Data Platforms

Recently you may have heard – from your business network or circle of marketing friends – that Customer Data Platforms (CDPs) is the new ‘black’. Can a CDP really be an all-rounded solution to marketing’s most pressing problem, when it comes to enhancing customer experience?

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Sports Analytics

The utilisation of analytics in the sports sector is rapidly increasing. As a keen sports supporter I find this fascinating. Personally I think it’s one of the biggest growth areas for analytics.

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Two Key Areas of EIM

Following on from my previous blog on the topic of Enterprise Information Management, I now focus on two specific areas of EIM, namely data governance and data quality management, which should be key focus areas for businesses in 2017.

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Information Management in 2017

They say that information is the oil of the 21st Century, and analytics the combustion engine. This infamous quote, by Peter Sondergaard, is often shared at industry events, to remind BI experts of the importance of enterprise wide information management.  While I completely agree with this sentiment, I still find that far too many organisations view …

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HR Analytics

“I want HR analytics for my HR department!” In my experience of consulting to clients at various stages of analytics maturity, across different industries in different countries, I have noticed that on a strategic level very few organisations are really implementing HR BI, never mind HR analytics. These are typically the organisations that have realised …

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Big Data – Round 2

If you had told me a decade ago that big data was going to get bigger, I may not have believed you – given that most IT terms are often surrounded by so much hype, and given that growing data types and volumes is, in fact, nothing new. Many people thought this ‘fad’ would not …

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Health Data Analytics 2016

I had the privilege and pleasure to attend HISA’s Health Data Analytics conference in Brisbane on 11 and 12 October 2016. What follows is this particular BI and Analytics consultant’s impressions and insights from the conference in terms of the main themes covered and the messages and impressions I take away, again from my particular …

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IoT and Analytics

It is widely accepted that the Internet of Things (IoT) relates to the concept of ‘widely connected hardware’. Its impact is vast, because any physical object, which has a sensor attached to it, can be turned into a digital data generating machine – rapidly producing more data than most organisations have the capability to report …

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